Travel & Leisure » EXPERIENCE THE BEST OF ASIA IN MALAYSIA
Enigmatic cosmopolitan cities of skyscrapers, medley of clear sandy beaches, ancient rainforests that is home to flora & fauna, multicultural melting-pot and heavenly food.
Malaysia has long been the focal point of trade in Asia, sitting strategically in the heart of ASEAN community - the 7th largest economy in the world, lured by the immediate and easy access to the 600+ million ASEAN market. Blessed with rich natural resources, balmy sunshine almost year round and eclectic puree of cultures, Malaysia has been a magnet for tourists and traders alike, gaining a deserved reputation as a hospitable and sophisticated leisure and business destination in Asia.
Its colorful social fabric is a tapestry of over 40 ethnicities, each with its distinct language, food, culture and traditions. This melting pot of identities and interactions serves up an experience that is wholly memorable to all who have set foot here.Malaysia hosts not only some of the world’s largest events (Formula 1, MotoGP, Rainforest Music Festival) – it is also one of 17 mega-diverse countries on earth, containing 20% of the world’s animal species, and is home to one of the top 10 best beach and dive spots in the world. The nation has the world’s 27th busiest airport, with 1,990 weekly flights to 103 cities, and is perfectly located within 7 hours’ flight time from all major commercial capitals and emerging markets of Asia and the Middle East.
As Malaysia powers ahead in the region, fuelled by the on-going Economic, Government and Political Transformation programmes, and increased investor confidence, one thing is unmistakable - the warm and humble hospitality, high-work ethic and indomitable spirit of Malaysians.
Malaysia’s continuous journey to develop and mature into a nation is underpinned by a system that drives sustainability through responsible utilisation and preservation of natural resources. Spearheading development of new technologies and innovative food process by encouraging investments in the food production and processed food sector, Malaysia is establishing regional production and distribution facilities within the country and positioning itself as a global Hub.
People and language
Malays comprise 57% of the population, while the Chinese, Indian and Bumiputeras and other races make up the rest of the country’s population. While Malay is the national language the many ethnic groups also converse in their various languages and dialects, but English is also widely spoken. Islam is the official religion of the country, but other religions such as Buddhism and Christianity are widely and freely practiced.
Culture and heritage
Malaysia is embarking upon a new phase of development towards realizing its aspiration of becoming a developed nation by 2020. Given the changing domestic and global economic landscape, initiatives to enhance national competitiveness and resilience will be given priority. Evidence of this can be seen with the country’s rapid rise in international rankings such as the Ease of Doing Business (18th) and Ease of Getting Credit (23rd).
With ASEAN at the forefront of opportunities, Malaysia continuous to enhance cooperation and facilitate growth for the region by sharing key learnings and best practices that will increase opportunities for the ASEAN member states as well as the international investment communities. Through its chairmanship, Malaysia will provide leadership and steer ASEAN towards a more effective and integrated association in 2015.
One major thrust of the country's Development Plan is to move the economy up the value chain, and inherent to this is the need to develop more innovation driven enterprises.
1) Stable Economy
Malaysia's market-oriented economy, supportive government policies and a large local business community that is ready to do business with international corporations have made Malaysia a highly competitive manufacturing and export base.
One of Malaysia's major pull factors is its large pool of young, educated and trainable workforce. Many of Malaysia's university graduates are trained overseas in fields such as engineering, and accountancy, allowing them to adapt easily to an international corporate environment. English is widely used in Malaysia, especially in business thus facilitating the investor's communication with local personnel and suppliers.The country's legal and accounting practices derived from the British system are familiar to most international companies.
The Malaysia Pavilion at Expo 2015
Situated along the expo ground’s northern boundary, the Malaysian Pavilion straddles a plot that faces the Decumanus avenue on one end and the ubiquitous industrial building blocks of the surrounding area on the other. The site’s key feature however lies not in the outer region but in its close proximity to the Children’s’ Park directly adjacent to the site.
As the real testing ground for future food producers and consumers, the Childrens’ Park is the gateway for children to understand the role they play in the cycle of mass consumption, thus it is essential that the Malaysian Pavilion leverages on this strategic boon to introduce to the younger demographic the country’s unique blend of South-East Asian food culture, multi- ethnic heritage as well as its diverse portfolio of agricultural and farming produce.
Through its playful curvilinear seed forms the pavilion exemplifies fun, and within the context of the Children’s’ Park, aims to propagate the spirit of curiosity, discovery and understanding that will open Malaysia’s many wonders to the world.
This seed is a metaphor for Malaysia's own economic transformation from one based primarily on commodities and agriculture through export-oriented industrialization. It is also one driven by higher value-added industries and services.
The architectural design incorporates green and sustainable features in line with the sustainability theme of the Expo. The external structure of the seeds are constructed with “Glulam” or glued laminated timber, an innovative structural timber made of local sustainable material. The choice of Glulam, combined with the structurally complex form of our pavilion in Expo Milano 2015 is a deliberate effort to showcase Malaysia’s capabilities in both design and innovative materials.
The Malaysia Pavilion reflects Malaysia’s continuous journey to develop and mature into a nation that is underpinned by a system that drives the cycle of life, promotes sustainability and responsible utilization and consumption of natural resources.
“Our Home – For Now and the Future” (Diversity of Malaysia)
“Our Home” describes a country where the balance between sustaining the environment, and the need for progress as well as modernity is placed in the hearts and minds of the visitor from the very beginning.
“Haven of Biodiversity” (Protect and Preserve)
The importance of preserving tropical rainforests and the rich Malaysian biodiversity so as to ensure a sustainable ecosystem for future generations.
“Seeds of Change” (Present and Future)
Amplifies how the seeds of the Rainforest have changed the economy of this nation, and the livelihood of its people. The future of industries is powered by innovation. Cultivated forests and plantations provide the raw materials via R&D that has significantly powered the world. The world’s consumption is balanced with sustainable efforts on our part.
“Colours of Malaysia” (Music, Arts, Culture)
The “Malaysia Truly Asia” spirit, the fun side of Malaysia experienced through its Food, Music, Culture, and Multi-ethnicity. There will be cultural performances, traditional games, arts, live demonstrations, musical shows and education programmes.
Visitors will also be able to savour a selection of Malaysian culinary delights at a dedicated F&B area. This will create a memorable end to a beautiful and enlightening journey.
il portale ufficiale del Governo Malese www.malaysia.gov.my
Il sito dedicato del padiglione della Malesia ad Expo 2015 http://malaysiapavilion2015.com.my/
Il sito ufficiale per informazioni turistiche sulla Malesia http://www.tourism.gov.my/
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